A look into the publishing powerhouse that is best-seller James Patterson.  I’ve never read any James Patterson and maybe I never will but this article presents an interesting look at his ‘production’ and promotion methods from which many an aspiring and established author could crib useful tips.

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A number of former Little, Brown employees who attended these sorts of meetings with Patterson in the 1990s and early 2000s described him to me as low-key but intimidating, more cutthroat adman than retiring writer — a kind of real-life Don Draper. Unsatisfied with publishing’s informal approach to marketing meetings, Patterson had expected corporate-style presentations, complete with comprehensive market-share data and sales trends. “A lot of authors are just grateful to be published,” Holly Parmelee, Patterson’s publicist from 1992 to 2002, told me several weeks earlier. “Not Jim. His attitude was that we were in business together, and he wanted us both to succeed, but it was not going to be fun and games.”

James Patterson Inc. – NYTimes.com.

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